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Search Engine Optimization
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  SEO Phoenix AZ
Search Engine Optimization SEOis considered to be one of the most cost effective promotional tools. The latest ethical Website Optimisation techniques with an aim to drive valuable targeted traffic via the natural search results of Google, Yahoo! and MSN. Website Optimisation constantly increasing your brand name visibility and maximises the relevant traffics received to your Website.

Search Engine Optimisation can attract the attention of prospective customers, readers, clients or investors. Informative articles is very necessary in order to withhold the traffic on a website as search engines rank contents in a website and getting them ranked in a first few pages of search engines is very important in order to do nice business and attract prospective clients.

Effective articles, blog posts and social media messages provide something of value to the readers. This means you'll need to provide fresh-not copied-content that is credible, useful and interesting. Rather than focusing exclusively on your brand's products or services, expand your topics to include those that would appeal to your audience's interests. Quality content is clickable, shareable and enjoyable to read.

Search Engine Optimisation can vary considerably in their techniques. It's require working on so many unique elements that many practitioners of Search Engine Optimisation consider themselves to be in the broad field of Website Optimisation.

 How Search Engine Works ?

Search engines perform several activities in order to deliver search results

  • Crawling - is the process of fetching all the web pages linked to a web site.
  • Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.
  • Processing - it compares the search string in the search request with the indexed pages in the database.
  • Calculating Relevancy -more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
  • Retrieving Results -retrieving the best matched results.

 SEO Ranking Factors
1) The Title Bar : This is one of the most impotant techniques to increase search engine ranking. This area should contain the most important keywords you see on your website page. The title and description of your website's home page, as set off in the page's HTML code, are vital to good search results rankings. They should - and each title bar should contain the most important keywords from its corresponding page. Keyword strings in the title bar should be seven words or less is optimal. Words in the title bar should not repeat more than once.

2) Keyword : Find out what are the most valuable keywords for the entire website and for each page individually: those that have a high number of searches and low competition. Your keywords should appear in your website's description. Go to Manage website -> Website description, and write a short description of your website and include your most valuable keywords.

3) Meta Tag : Write a page name and set a meta title (to set the Meta title, click More options - bottom of page) for each one of your pages. Write descriptive page names and use different meta titles for pages, and make sure they are relevant for the content you have on the page. Google understands that each page is different, and will help each individual page "rank" in search results.

4) Content : As always, the best way to encourage people to link to your website. This article has been kept up to date with the best practices for SEO. Contain the most important keywords that your potential customers would use to find you on a search engine. It is also important that you make certain that the words are written in a language the search engines can read. To increase search engine ranking in such cases, the graphic text needs to be replaced by standard HTML text to allow the search engines to read it.

5) Links : search engines give a ranking boost to sites that have links from quality, related sites. Try to have other websites link to your blog/ website, because the number of links directing to your website influences your rank in searches.

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