-
On-page optimization
-
Off-page optimization
- Each page of the website except the home page
must focus on business topic. The plan is to
use keywords for home page in the title tag,
description metatag, headline or subheadings,
and in rest of the content. Create an "Opt-In System" in blog,
corporate home page, sales page or landing page,
and give free bonuses in exchange for referrals
or subscribers' emails. Incorporate an "Upsell,"
"Downsell," or a "Tell-A-Friend" web page with sales page.
- Links are a recommendation for a website worth
visiting and relevant; begin with submission
of your website in different directories. Offer
relevant content on website that is worth to
link with, and write articles that others would
like to display them on their websites, each
with a link back to yours. It is suggested that
you utilize blogs, press releases, link exchange
programs and affiliate links. Finally, participate
actively in professional and social groups as
it will help you build your goodwill, creditability
and exposure
PPC or Pay-Per-Click Search
Campaigns: These campaigns are a way to increase
your web traffic and profits. Set up "Split-Testing" to optimize your PPC ads and optimize and refine
click-through rate. This will help get you top
placement at a low cost.
Blogs, Newsletters, and Social Networks:
These tools will help you get and retain clients
by being their advisor. They inform clients regarding
latest trends, new products, sales, promotions,
special offers, and business promotion.
Search Engine Marketing (SEM):
Your online business is not automatic. Internet
marketing is another marketing strategy to reach
out to more clients and increase sales, but demands
lot of work.
Moreover, it is suggested that you do the following:
- In addition to everything you can do in normal
ways, you have to do these things on the internet
too. Instead of listing your company in the
yellow pages, submit your website to search
engines, directories, and industry websites
on internet. Launch ad campaigns with banner
and classified ads, and start cross promotion
and website affiliate programs. Write original and fresh articles, issue newsletters,
and list your products with auction sites and
shopping comparison. Increase your credentials by participating
with creditable rating services.
- Develop automatic and systematic methods to
grow your business. Promote your business in
every possible way, including normal strategies.
Improve your site efficiency, always be genuine,
and serve as a trusted guide to your clients
in order to gain their trust. It is your responsibility
to ethically and sincerely advise them on all
products and services that they need
Remember! Your prospective client
spends only a few seconds on your site before
they jump to other websites. Clients need to know
the advantages and incentives if they buy from
you. Your website pages should be concise and
to the point. In addition, videos are an ideal
way to display your products.
People fail businesses - Businesses don't
fail.
Respect competition! Expand your products and
improve your services by feedback from your clients
and shopping behaviors analysis. Never miss the
chance to serve your clients better with cross-selling
and up-selling opportunities.
The best thing is to have a plan and dedicate
your self to it to guarantee success.
SEO, Website Designing, Website Programming, Search Engine
Optimization Services, Search
Engine Optimization Company
|
