SEO is a process that many online businesses use to get popularity in most of the common used search engines by improving the web traffic on the website. With the right technique implementation, you are able to rank well in major search engines so that your website is highly exposed to the public. However, the overuse of techniques will affect adversely like suffering sand box penalty which means the index of your website will be removed for a period of time. Therefore, an effective search engine optimization is necessary for an online business especially for those who wish to grab more market with the help of internet.

Some techniques to be followed for search engine optimization:
Select a few related keywords that are relevant to your business products and services so that your site is easily found in search engines. Remember, never just include one keyword in your website, the more you incorporate, the higher chances are there to be ranked well in search engines. However, do not stuff content with many keywords as it will make it lack with specificity and makes it not interesting for search engines. Including the keywords in your website title and domain name will help your site to be found easily on search engines.

To emphasis the keywords, you are required to consider the font size that are being used in web design. You can put bigger size and italic font for the keywords so that they are noticed by search engine spider that crawl the content of your website. The website content is also important for the website to be noticed by search engine spiders. You are also required to update fresh and original content to your website as search engines like original articles. However, do not include contents that are not relevant to the site or else it will be penalized by search engines.

The search engine optimization friendly optimized layout is also necessary to make the website ranked well in search engines and increase in the traffic. A simple layout cannot distract your readers and it is clear for them to select what column they wish to read. Incorporating too much of flashy designs will distract the readers and also lower the down loading speed. This will be beneficial to a website that aims to be ranked well by search engines.
To increase the web traffic, you can also increase back links with other sites or summit your article to blog and create a hyperlink that can link to your website. Other than that, you can also give comment on other blogs or reply in forum to link back your own site.